{"id":967,"date":"2025-11-26T16:59:00","date_gmt":"2025-11-26T16:59:00","guid":{"rendered":"https:\/\/skillminted.com\/how-to-improve-your-negotiation-skills-for-better-deals\/"},"modified":"2025-12-04T08:58:44","modified_gmt":"2025-12-04T08:58:44","slug":"how-to-improve-your-negotiation-skills","status":"publish","type":"post","link":"https:\/\/skillminted.com\/uk\/how-to-improve-your-negotiation-skills\/","title":{"rendered":"How to Improve Your Negotiation Skills for Better Deals"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/skillminted.com\/wp-content\/uploads\/sites\/275\/2025\/11\/Design-sem-nome-3-1.jpg\" alt=\"Improve Negotiation Skills\" class=\"wp-image-1045\" srcset=\"https:\/\/skillminted.com\/wp-content\/uploads\/sites\/275\/2025\/11\/Design-sem-nome-3-1.jpg 1000w, https:\/\/skillminted.com\/wp-content\/uploads\/sites\/275\/2025\/11\/Design-sem-nome-3-1-300x180.jpg 300w, https:\/\/skillminted.com\/wp-content\/uploads\/sites\/275\/2025\/11\/Design-sem-nome-3-1-768x461.jpg 768w, https:\/\/skillminted.com\/wp-content\/uploads\/sites\/275\/2025\/11\/Design-sem-nome-3-1-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">How to Improve Your Negotiation Skills for Better Deals. Source: Canva<\/figcaption><\/figure>\n\n\n\n<p>Securing better deals can change your career, income, and even personal confidence. Pursuing stronger negotiation skills gives you a toolkit for success every time you sit at the table.<\/p>\n\n\n\n<p>Negotiation affects everyday decisions, workplace progress, and even casual exchanges. When you grasp negotiation skills, you set clearer expectations and maximise results wherever you go.<\/p>\n\n\n\n<p>Explore real tactics, mini-scenarios, scripts, and step-by-step actions woven throughout. You\u2019ll gain actionable confidence and discover how these skills boost every aspect of deal-making and daily life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preparing Effectively Before Any Negotiation Session<\/h2>\n\n\n\n<p>Solid outcomes begin well before you enter that meeting room. Setting up your negotiation skills through preparation ensures you walk in ready to influence and respond.<\/p>\n\n\n\n<p>Start by collecting all relevant information about the deal, including both your goals and theirs. You\u2019ll anticipate objections and bring a grounded, fact-driven mindset to each discussion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visualising the Exchange to Build Confidence<\/h3>\n\n\n\n<p>Picture yourself explaining your main points, listening actively, and responding calmly. This internal \u2018rehearsal\u2019 creates positive momentum for your negotiation skills before the actual event.<\/p>\n\n\n\n<p>Try noting what you\u2019ll say if you hear, \u201cThat\u2019s too expensive.\u201d You could respond, \u201cLet\u2019s break down the value you receive for the investment.\u201d This simple preparation sets you up for clarity.<\/p>\n\n\n\n<p>Rehearse your answers aloud, pacing your voice and watching your body language in a mirror. When the time comes, you\u2019ll feel confident because these negotiation skills have become habits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Defining Clear Objectives and Non-Negotiables<\/h3>\n\n\n\n<p>Decide what your minimum acceptable outcome is and what would exceed your expectations. List these points so you stay anchored if the discussion becomes tricky or details change.<\/p>\n\n\n\n<p>For instance, if proposing a freelance rate, set an absolute minimum figure beforehand. Remind yourself: \u201cBelow this, I\u2019ll politely decline.\u201d This structure helps keep discussions focused and less emotional.<\/p>\n\n\n\n<p>When you know your boundaries, you project confidence. It\u2019s easier to use negotiation skills when your outcomes are fixed, but your approach remains flexible and open to real-time dialogue.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Preparation Step<\/th><th>Why It Matters<\/th><th>Example<\/th><th>What To Do Next<\/th><\/tr><\/thead><tbody><tr><td>Define your best outcome<\/td><td>Guides your ambition<\/td><td>\u201cI\u2019d love a 15% discount.\u201d<\/td><td>Write your ideal target in your notes<\/td><\/tr><tr><td>Set a walk-away point<\/td><td>Prevents bad deals<\/td><td>\u201cNo less than \u00a31200 per project.\u201d<\/td><td>Be ready to end if limits aren\u2019t met<\/td><\/tr><tr><td>Research the other side<\/td><td>Uncovers priorities<\/td><td>Check LinkedIn for role and interests.<\/td><td>Write three likely motivations of theirs<\/td><\/tr><tr><td>Prepare evidence\/examples<\/td><td>Builds trust<\/td><td>Past KPI wins or testimonials<\/td><td>Gather supporting documents before<\/td><\/tr><tr><td>Plan your opening<\/td><td>Sets the tone<\/td><td>\u201cLet\u2019s explore how we both benefit.\u201d<\/td><td>Practise your first sentence aloud<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Applying Active Listening Tactics in Real Dialogue<\/h2>\n\n\n\n<p>You can steer negotiations toward your goals by actively listening. Sharpening negotiation skills in conversation means you react quickly to subtle cues and adapt your approach.<\/p>\n\n\n\n<p>Instead of thinking about your next line, pause to truly hear what\u2019s said\u2014and what\u2019s unsaid. This approach shows respect and encourages honest sharing during the negotiation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Responding to Ambiguity Instead of Filling Silence<\/h3>\n\n\n\n<p>If your counterpart hesitates at an offer, maintain eye contact and quietly wait. Silence can prompt fuller answers or concessions. Negotiation skills include feeling comfortable with a little pause.<\/p>\n\n\n\n<p>For example, if someone sighs and looks away after your proposal, say, \u201cI sense some concern\u2014what\u2019s holding you back?\u201d This prompts an open discussion rooted in curiosity, not pressure.<\/p>\n\n\n\n<ul>\n<li>Reflect back key points: When they express priorities, summarise and repeat these to show accuracy. This builds trust, using negotiation skills to keep both sides focused and engaged.<\/li>\n\n\n\n<li>Watch body language: Crossed arms mean hesitation, while nodding and leaning forward hint at agreement. Adjust your approach with these subtle cues in mind to support your negotiation skills.<\/li>\n\n\n\n<li>Seek clarification: If a statement is vague, say, \u201cCan you clarify what you mean by flexible deadlines?\u201d Clarity prevents surprise and ensures stronger outcomes for your negotiation skills.<\/li>\n\n\n\n<li>Encourage elaboration: Use phrases like, \u201cCould you expand on that?\u201d Demonstrate a genuine interest in the discussion and reveal extra information that strengthens your negotiation skills.<\/li>\n\n\n\n<li>Respond without immediate judgement: By saying, \u201cThat\u2019s an interesting perspective,\u201d you invite more detail and stall quick disagreement, allowing your negotiation skills to shine for better outcomes.<\/li>\n<\/ul>\n\n\n\n<p>Active listening creates rapport and reduces resistance during negotiation. Employing negotiation skills like clarifying or reflecting secures honest details, which can tip decisions in your favour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adapting Your Listening to Remote or Digital Negotiations<\/h3>\n\n\n\n<p>Virtual settings can challenge your negotiation skills, as you can\u2019t always read physical cues. Use platforms with video wherever possible to recreate warmth and maintain engagement.<\/p>\n\n\n\n<p>Paraphrase more frequently online; for example, \u201cSo what I\u2019m hearing is you value speedy delivery\u2014does that sound right?\u201d This closes gaps caused by technology and keeps your negotiation skills sharp.<\/p>\n\n\n\n<ul>\n<li>Request recurring feedback: Invite comments or questions at set intervals to make conversations interactive, ensuring digital negotiations remain two-sided and that your negotiation skills translate.<\/li>\n\n\n\n<li>Use deliberate pauses: Let a moment of silence hang before responding on calls, replicating face-to-face negotiation skills and allowing the other person to think.<\/li>\n\n\n\n<li>Structure meetings with clear agendas: Stay on topic and reduce confusion, which reinforces your negotiation skills and your professionalism in remote talks.<\/li>\n\n\n\n<li>Mirror language intentionally: Use similar wording or phrases to theirs, fostering connection and subtly guiding the deal toward mutual agreement via negotiation skills.<\/li>\n\n\n\n<li>Double-check understanding: At the end of each section, summarise key points out loud to ensure everyone shares mutual clarity, establishing airtight use of negotiation skills.<\/li>\n<\/ul>\n\n\n\n<p>Whether you\u2019re negotiating across a coffee table or a video call, sharpening your negotiation skills around listening closes gaps and supports smoother deals on all sides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Presenting Your Value in a Way That Resonates<\/h2>\n\n\n\n<p>Every negotiation gains momentum when you present your worth clearly, so the other party genuinely sees the benefits. Negotiation skills here are about connecting their interests to your strengths.<\/p>\n\n\n\n<p>Tailor your approach to the listener\u2019s priorities by picking examples that address their main needs directly. Show measured confidence, allowing your negotiation skills to stand out respectfully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aligning Language and Body Cues With Value Messaging<\/h3>\n\n\n\n<p>If your audience nods while you share an example, they likely resonate with your message. Match stories to those moments\u2014for instance, \u201cMany partners saw savings after implementing this system.\u201d<\/p>\n\n\n\n<p>Your tone, energy, and posture matter. Lean in, smile slightly, and steady your voice\u2014subtle but powerful negotiation skills that keep the listener focused on your value rather than objections.<\/p>\n\n\n\n<p>If challenged, clarify gently: \u201cI understand. Let me explain how this approach works with tight budgets.\u201d Immediate connection reassures them, using negotiation skills to address concerns before they grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customising Value Propositions for Different Audiences<\/h3>\n\n\n\n<p>Sales pitches, partnership meetings, and salary talks all need unique proof points. Researching your counterpart lets your negotiation skills zero in on examples that stick.<\/p>\n\n\n\n<p>Suppose you\u2019re asking for more project funding: \u201cBased on targets achieved with last year\u2019s budget, here\u2019s how we could scale results this year.\u201d Your negotiation skills come alive with real numbers and evidence.<\/p>\n\n\n\n<p>For cost-focused clients, skip jargon and show savings: \u201cYou\u2019ll see a 12% reduction in costs within three months with this solution.\u201d Numbers and transparency are negotiation skills that drive quick agreement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improving Your Flexibility and Handling Pushback<\/h2>\n\n\n\n<p>Negotiators who adapt under stress reach more agreements. When you combine flexibility with negotiation skills, you\u2019ll remain positive even if deals shift direction or objections arise unexpectedly.<\/p>\n\n\n\n<p>A flexible approach means you can offer alternatives quickly. Prepared examples and backup plans turn negotiation skills into tangible results, even when talks take an unexpected course.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redirecting When Obstacles Surface<\/h3>\n\n\n\n<p>If someone says, \u201cThat\u2019s too much for us,\u201d you could counter, \u201cWhat if we trimmed the scope or offered phased payments?\u201d With prepared responses, negotiation skills keep discussions open and focused.<\/p>\n\n\n\n<p>When you notice tension\u2014like crossed arms or rapid speech\u2014soften your reply: \u201cLet\u2019s step back and see if there\u2019s middle ground.\u201d Simple recalibration is an essential part of strong negotiation skills.<\/p>\n\n\n\n<p>Always thank others for raising concerns, e.g., \u201cI appreciate your honesty.\u201d Feeling heard tempers resistance. Use negotiation skills to respond, not react, for steady progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Turning Pushback Into Opportunity<\/h3>\n\n\n\n<p>A skilled negotiator reframes \u2018no\u2019 into \u2018what if.\u2019 For instance, \u201cNo, we can\u2019t approve that now, but next quarter is possible.\u201d Record future leads to use negotiation skills for long-term wins.<\/p>\n\n\n\n<p>Frame objection as invitation: \u201cIf this solution isn\u2019t right, what would solve your problem instead?\u201d Gentle steering keeps the conversation active, letting your negotiation skills find creative outcomes.<\/p>\n\n\n\n<p>Finally, document the new terms as you go. \u201cLet\u2019s confirm changes in writing so we both have clarity.\u201d This professional action is a hallmark of mature negotiation skills in work and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating Win-Win Scenarios With Step-by-Step Methods<\/h2>\n\n\n\n<p>Win-win deals forge lasting partnerships, not just one-time success. By applying specific negotiation skills in steps, you help both sides leave satisfied, which builds trust and repeat collaboration.<\/p>\n\n\n\n<p>Every stage should include progressive agreements, open concessions, and shared summaries. This regularly reminds everyone of positive intent and avoids last-minute breakdowns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Agreement Through Small Yeses<\/h3>\n\n\n\n<p>Start negotiations by finding simple points of agreement. These early \u2018yeses\u2019 create a collaborative mood and ease bigger concessions later. For example, \u201cWe both want this launched this quarter, correct?\u201d<\/p>\n\n\n\n<p>After confirming shared goals, move to details. If someone says yes to timeline, follow up: \u201cIf we shorten timelines, could we adjust price slightly?\u201d Sequence your negotiation skills for steady progression.<\/p>\n\n\n\n<p>Record each agreement in writing\u2014email or shared notes\u2014mid-negotiation. This limits miscommunication and cements trust. Professional negotiation skills always include real-time documentation to keep everyone accountable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Making Creative, Non-Monetary Trade-Offs<\/h3>\n\n\n\n<p>Not all concessions need to be about money. \u201cCould I offer a free workshop to your team if we finalise today?\u201d Use alternative value adds to balance both sides\u2019 needs and amplify negotiation skills.<\/p>\n\n\n\n<p>If the other party has tight budgets, suggest non-cash perks. For example, \u201cWould a priority support contract make up the difference?\u201d This keeps negotiations flexible while boosting your perceived value.<\/p>\n\n\n\n<p>Always clarify: \u201cIf we do this for you, in return we\u2019d like\u2026\u201d Negotiation skills thrive when exchanges are explicit and expectations managed on both sides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing Empathy Into Every Stage of Your Negotiation<\/h2>\n\n\n\n<p>Understanding the other party\u2019s motivations converts obstacles into opportunities. Empathy grounds negotiation skills in real human needs, helping you build lasting partnerships rather than purely transactional outcomes.<\/p>\n\n\n\n<p>By recognising stress or excitement, you tailor your strategy to match emotional reality. This boosts rapport and uncovers shared goals that typical negotiation skills might overlook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reading Emotions for Smarter Outcomes<\/h3>\n\n\n\n<p>Pay attention to facial cues, voice tension, or word choices like \u201cworried\u201d or \u201cconcerned.\u201d Mirror their tone in your reply: \u201cI see why that\u2019s a concern\u2014let\u2019s solve it together.\u201d<\/p>\n\n\n\n<p>Be factual but warm: \u201cThanks for sharing. That helps me understand your position.\u201d Genuine curiosity, combined with negotiation skills, reassures participants that solutions are possible without conflict.<\/p>\n\n\n\n<p>Empathy builds resilience. When a deal falls through, acknowledge disappointment and suggest future contact. \u201cStay in touch\u2014next time might be the right fit.\u201d These negotiation skills nurture networks for future opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Balancing Empathy With Assertiveness<\/h3>\n\n\n\n<p>Kindness is not weakness. Assertive empathy means stating your interests clearly\u2014\u201cI\u2019d prefer to work together, but these conditions matter to my team\u201d\u2014while respecting theirs. These negotiation skills foster respect.<\/p>\n\n\n\n<p>When apologising, avoid over-qualifying. Instead of, \u201cSorry if I upset you,\u201d say, \u201cThanks for telling me your view. Let\u2019s address it.\u201d This empowers you while still using negotiation skills with integrity.<\/p>\n\n\n\n<p>Blending empathy and assertiveness develops negotiation skills that succeed anywhere\u2014sales pitches, workplace talks, or personal agreements. Consistency here leads to deals that stick and relationships that last.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celebrating Progress and Reflecting to Strengthen Your Approach<\/h2>\n\n\n\n<p>Every negotiation teaches you something new, which compounds your negotiation skills and builds greater confidence each time you prepare for a deal or discussion.<\/p>\n\n\n\n<p>After the conversation ends, assess what worked\u2014or what didn\u2019t\u2014so you know what to repeat and what to tweak next time. Proactively reviewing shapes stronger habits and better outcomes.<\/p>\n\n\n\n<p>Keep detailed notes after each deal: who said what, which strategy succeeded, and how each party responded. This practice cements lessons, giving your negotiation skills a sharper edge going forward.<\/p>\n\n\n\n<p>Share takeaways with colleagues or mentors. \u201cThis phrasing unlocked agreement,\u201d or \u201cPausing before responding shifted their approach.\u201d Group learning elevates everyone\u2019s negotiation skills while reinforcing your own progress.<\/p>\n\n\n\n<p>Plan your next step. Set a small goal for the following negotiation, even if just practising a new question or opening. Continuous, step-by-step improvement is how negotiation skills transform over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Developing Negotiation Skills for Long-Term Success<\/h2>\n\n\n\n<p>Negotiation skills influence every agreement, from job offers to client contracts. Practising them today lays the foundation for larger, more confident wins every year ahead.<\/p>\n\n\n\n<p>Keep honing these tactics in both formal and everyday settings\u2014practice truly does make negotiation skills second nature. Even small adjustments compound into big results over time.<\/p>\n\n\n\n<p>Each interaction is an opportunity to deepen empathy, test new scripts, and adapt your approach strategically. Every round of negotiation adds insight, boosting your skillset for future deals.<\/p>\n\n\n<div class=\"wp-block-lazyblock-cta lazyblock-cta-2b89Dk\">\n\n<section class=\"cta mx-5 sm:mx-0 text-gray-600 body-font my-10 border-gray-200 border-b border-l border-r sm:border-0\">\n  <div class=\"h-1 bg-gray-200 rounded overflow-hidden\">\n    <div class=\"w-24 h-full\"><\/div>\n  <\/div>\n  <div class=\"container px-5 pt-6 pb-6 mx-auto flex flex-wrap\" data-anchor-target=\"lazyBlock\">    \n  \n          <a class=\"flex flex-wrap content-center w-full mb-4 md:hidden\" href=\"https:\/\/skillminted.com\/uk\/asda-jobs\/\" data-analytics-label=\"ctaImage\" data-action=\"analytics#trackCTA\" aria-label=\"Asda Careers\">\n        <div class=\"m-auto float-none\">\n          <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skillminted.com\/wp-content\/uploads\/sites\/275\/2025\/07\/Operative_colleague.jpg\" alt=\"\">\n        <\/div>\n      <\/a>\n        <h2 class=\"w-full sm:text-3xl text-2xl text-gray-900 font-medium title-font mb-2 text-center md:text-left md:w-2\/5\">\n      <a style=\"text-decoration: none;\" href=\"https:\/\/skillminted.com\/uk\/asda-jobs\/\" data-analytics-label=\"ctaTitle\" data-action=\"analytics#trackCTA\" aria-label=\"Asda Careers\">\n          Asda Careers      <\/a>\n    <\/h2>\n    <div class=\"w-full md:w-3\/5 md:pl-6\">\n      <p class=\"text-center md:text-left leading-relaxed text-base\">\n          Discover rewarding roles with quick hiring, flexible hours, and real advancement at one of the UK\u2019s leading employers.      <\/p>\n      <div class=\"flex mt-6 w-full flex-1 justify-center ml-auto md:mt-4 md:justify-start\" style=\"font-weight: bold;\">\n        <a style=\"text-decoration: none;\" class=\"inline-flex items-center\" href=\"https:\/\/skillminted.com\/uk\/asda-jobs\/\" data-analytics-label=\"ctaButton\" data-action=\"analytics#trackCTA\" >\n          Keep Reading          <svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" class=\"w-4 h-4 ml-2\" viewbox=\"0 0 24 24\">\n            <path d=\"M5 12h14M12 5l7 7-7 7\"><\/path>\n          <\/svg>\n        <\/a>\n      <\/div>\n    <\/div>  \n        \n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock better deals with expert negotiation skills. Learn actionable strategies, proven scripts, and professional insights to improve your outcomes in business and everyday agreements across the UK.<\/p>","protected":false},"author":26,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - 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